Board Room · brand book v1
The instrument has a personality.
Board Room ships under board01.com. It is part of the Aegenz family, but it carries its own voice — older, slower, more deliberate. Less Silicon Valley, more Senate floor.
Wordmark · primary lockup
BRBoard Room
LIGHT · DEFAULT
BRBoard Room
INK · MARKETING DARK
BRBoard Room
SEAL · STAMP ON DARK
Mark · standalone
BRDEFAULT
BRINVERTED
BRSEAL RED
BRRATIFICATION GOLD
Palette · institutional warmth
#1A1612
Ink
Primary text & buttons
#8B1C1C
Seal red
Chairman · accent
#B78A2A
Gavel gold
Ratification · final draft
Typography · serif for ceremony, sans for the cockpit
Display · Instrument Serif
Aa Bb Cc
"Order of business — case BR-2026-018"
Hero, case titles, ratification quotes. Italic for chairman speech.
UI · Geist Sans
Members · Cases · Floor
Body copy, navigation, form labels. The room runs on this.
BR-2026-018 · 5 of 5 quorum · ×2.0
Voice · how Board Room talks
we say
- "Convene a board."
- "File a case."
- "Take to the floor."
- "The chair ratifies — or the chair doesn't."
- "Strong opinions, properly minuted."
we don't say
- "AI chat."
- "Multi-agent assistant."
- "Smart team."
- "Get instant answers from 3 AIs!"
- "Agentic workflow for decisions ⚡"
Iconography · sparing, geometric, never decorative
Family relationship · Aegenz
The lockup we never put in the hero
BRBoard Room
AN AEGENZ INSTRUMENT
Used in: footers, about page, press kit, invoice headers. Never in marketing hero. Board Room sells itself. Aegenz is the family it was born into.
Voice contrast
Aegenz · tools for AI-native work · sharp, technical, future-tense
Board Room · an instrument for hard calls · slow, deliberate, past-tense ("the floor approved")